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Logo Design & Visual Brand Identity

Help New Jersey Highlands Coalition elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
New Jersey Highlands Coalition
Boonton, NJ, USA
New Jersey Highlands Coalition
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New Jersey Highlands Coalition
Boonton, NJ, USA

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Cause
Environment
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Graphic design

Posted September 28th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

As a true Coalition, the New Jersey Highlands Coalition has provided an opportunity for NJ environmental Fundraisers to discuss the current trends, concerns and how to move forward in a group called NJ Environmental Fundraisers Gather that is comprised of 40 or so NJ Environmental Fundraisers who meet virtually monthly. Often times, a fundraising expert joins the discussions. We are looking for a skilled graphic artist to design a logo for the group so that the group has an identity.

What we have in place
  • We currently have a LinkedIn and Facebook page that we share information, which should make it easy for you to get started. We also have the ability to email the group for input, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to better identify the group, provide branding opportunities for guest fundraising experts and help to continue to bring the group together.

Allow NJ Environmental Fundraisers to gain knowledge, share ideas, and bring to the group problems to solve that will help further each organization's mission.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

New Jersey Highlands Coalition
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Causes
Environment Community & economic development Education
Posted by
Lauren S
Lauren S.

Development Director

Our mission

To protect, enhance, and promote the vital water and other natural and cultural resources of the New Jersey Highlands to sustain current and future generations.