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Search Engine Optimization Audit

Help HomeSharing, Inc. assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
HomeSharing, Inc.
Bridgewater, NJ, USA
HomeSharing, Inc.
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HomeSharing, Inc.
Bridgewater, NJ, USA

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Cause
Housing & homelessness
Skills
Digital marketing Search engine marketing Web development

Posted January 21st

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

A review of current website, facebook and LinkedIn for increasing visibility and outreach. Work with a part time manager to assess current state and recommend improvements.

What we have in place
  • We currently have an active website, facebook and LinkedIn accounts, which should make it easy for you to get started. We also have Google analytics, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to broaden the search for homeowners interested in this program

Our Non-profit needs to generate funding to support hiring of new Social Workers to interface with Sr Citizens in finding the right person to rent a room and help in activities around the house. This helps both the homeowner in reducing their monies for taxes and help around the house. It provides affordable housing to the renter in a high cost state. Our professional services help the relationship between home owner providers and seekers to be successful in the long term

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

HomeSharing, Inc.
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Causes
Housing & homelessness Community & economic development Human services
Posted by
KT
Karen T.

Steven Nagel, Executive Director

Our mission

HomeSharing's mission is to create affordable housing solutions by matching those seeking housing with those who need additional income or services to maintain their homes, while fostering independence and dignity.

What we do

We match those seeking housing with those who need additional income or services to maintain their homes, while fostering independence and dignity.

Testimonials

Read the Impact Story
Neal performed an SEO analysis for our web site. We are really appreciative of his analysis in 2 weeks which will improve our reach to improve awareness of HomeSharing. Thank you Neal!
Karen T.

Steven Nagel, Executive Director

Search Engine Optimization Audit Project

It's a good group. Pretty well organized and fun to work with.
Neal L.
Neal L.

Volunteer