Social Media Set Up

Help South Jersey Cultural Alliance develop an online presence by creating a social media account on the right platform for their needs and teach them how to manage their accounts.
South Jersey Cultural Alliance
Hammonton, NJ, USA
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South Jersey Cultural Alliance
Hammonton, NJ, USA

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Posted September 23rd

Project details

What we need
  • Setup of professional social media profile(s) consistent with the Organization’s brand messaging in platforms like Facebook, Twitter, Linkedin, Instagram, etc.
  • Training for the Organization’s staff on how to manage social media account(s)
Additional details

Our Facebook account was set up more than a decade ago by a previous employee. At this point, current employees all have Admin access, but no one knows the email or password associated with the original account. I can't live stream events to our page and would LOVE to get things straightened out so that we can use FB, Insta, Twitter, and LinkedIn more effectively. I have tried reclaiming the page but FB makes that VERY hard to do! I am a staff of 1 and need help!

What we have in place
  • We currently have social media accounts established, which should make it easy for you to get started. We also have focused audience and content ideas, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to reach more artists, organizations, and community cultural groups in the South Jersey cultural community.

This project is important because as a small staff with a limited budget, social media is one of the primary ways we reach our members and audience. Not being able to stream events to our Facebook page and not having a plan that helps us work with all the social media platforms effectively and engagingly is a challenge for us.

Project plan

P
Prep: Information Gathering & Goal Setting
  • Professional and Volunteer Manager connect to discuss the Organization's goals, target audience, and preferred social media channels (if any)
  • Volunteer Manager shares existing website, marketing messages for branding purposes, branding materials, logo and/or key images
  • Professional and Volunteer Manager agree on the best social media platform(s) to use
1
Milestone 1: Social Media Account Setup
  • Professional establishes social media accounts, completes “About Us” pages, and uploads logo and/or key images
  • Professional links the Organization’s website to the social media accounts (if applicable)
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Social Media Training & Handover
  • Professional trains Volunteer Manager how to manage social media accounts and answers any questions
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About the org

South Jersey Cultural Alliance
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Our mission

SJCA's mission is to strengthen South Jersey's cultural community by connecting them to information, resources, and each other. SJCA envisions a region where individuals of all ages and backgrounds are engaged and enriched through arts, history, and culture, and where communities prosper through a creative economy.

What we do

SJCA extends membership benefits to all arts, culture, history, cultural community groups, and independent artists in each of the state's southern eight counties (Atlantic, Burlington, Camden, Cape May, Cumberland, Gloucester, Ocean, and Salem). We are striving to represent the full spectrum of arts, culture, and history in our region and work towards a more equitable and inclusive South Jersey cultural community.