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Membership Strategy

Help South Jersey Cultural Alliance develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
South Jersey Cultural Alliance
Hammonton, NJ, USA
South Jersey Cultural Alliance
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South Jersey Cultural Alliance
Hammonton, NJ, USA

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Arts & culture
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Business development Entrepreneurship Strategy consulting

Posted September 23rd

Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

We are a membership organization that has been growing membership through a Cultural Asset Map Project in Southern New Jersey. Free basic memberships have been given to participants to help remove obstacles for smaller or under-resourced groups and artists to being a part of the SJCA community. This is a new program. We do have paid membership options and can not eliminate the paid membership model at this time. We need to explore ways to expand our paid membership program & keep our free plans.

What we have in place
  • We currently have established membership, CRM, and some membership materials, which should make it easy for you to get started. We also have lots of member data, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to channel resources directly into connecting and supporting the cultural community in South Jersey.

Our members are our biggest asset. SJCA is a community built on collaboration, reciprocal communication, and social learning. Membership is a priority. With so many new members via the cultural asset map, we need to find ways to help them see value in their membership, engage with the community, and give back to help subsidize other emerging groups & artists that can not yet afford paid professional memberships. We also need to continue to grow new audiences including patrons & creative business

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

South Jersey Cultural Alliance
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Causes
Arts & culture Community & economic development Human services
Posted by
Julie H
Julie H.

Executive Director

Our mission

SJCA's mission is to strengthen South Jersey's cultural community by connecting them to information, resources, and each other. SJCA envisions a region where individuals of all ages and backgrounds are engaged and enriched through arts, history, and culture, and where communities prosper through a creative economy.

What we do

SJCA extends membership benefits to all arts, culture, history, cultural community groups, and independent artists in each of the state's southern eight counties (Atlantic, Burlington, Camden, Cape May, Cumberland, Gloucester, Ocean, and Salem). We are striving to represent the full spectrum of arts, culture, and history in our region and work towards a more equitable and inclusive South Jersey cultural community.