Marketing Strategy Consultation

Help Greater Bergen Community Action brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Greater Bergen Community Action
Hackensack, NJ, USA
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Greater Bergen Community Action
Hackensack, NJ, USA

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Posted December 17th

Marketing Strategy Consultation

Project Details

What We Need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional Details

Looking for assistance in organizing current and new strategy and plans into comprehensive marketing plan for organization. Looking for guidance on actionable, trackable, ideas for print and online marketing and communications supporting branding/awareness, enrollment, and fundraising goals.

What We Have In Place
  • We currently have the agency's strategic plan as well as a list of things we currently do and things we'd like to do moving forward. our department goal is to support agency goals but to do it in actionable and measure ways. We know where are and we know where we want to be but we need help organzing our thoughts and ideas into a comprehensive plan.
How This Will Help
This project will save us $2,998 , allowing us to invest more in our communities

We are an anit poverty organization. The better we understand what works in reaching our audience the better we will be able to allocate funds and effort so they are effective in helping us reach out mission

Project Plan

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Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
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Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About The Org

Greater Bergen Community Action
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Posted by
Andrea B.

Director of Marketing and Communications

Our Mission

Reduce poverty in communities served by Greater Bergen Community Action by addressing the causes and conditions of persistent economic insecurity.