marketing-and-communications
Marketing & Communications

See how Sedale M. helped Center for the Study of White American Culture on a Marketing Strategy call

JH
Jeff H.
Executive Director
Sedale M
Sedale M.
Volunteer
Matched on
Nov 12, 2020
Saved
$392
Hours Given
2 Hours
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What did Center for the Study of White American Culture want to talk about?

We're a small training group doing online anti-racism workshops. We want to develop a marketing/outreach plan by year-end to increase the number of registrants for our workshops. How to do this?

Additional Context

We're small. We do anti-racism training workshops, now online. In the last 18 months we've undergoing a strategic process of team building, upgrading systems, adding expertise, and sharpening our analysis. The national awakening to racial justice concerns this summer led to a hugh wave of workshop registrations. As we anticipated, this wave has diminished, but we have a pool of funds in the low 4 figures that we can put into marketing/outreach. Our goal is to average 50+ registrants in each of our monthly workshops over the next 18 months beginning January 2021. We have some volunteers willing to help, although their enthusiasm may need to be directed into a time-limited campaign of several weeks (but not necessarily months). So we want a plan in place that makes best use of our resources, financial and human. How do we develop that plan?

Posted By
JH
Jeff H.
Executive Director
Final Product
Phone Consultation
Cause Areas
Diversity & Inclusion
Education
Center for the Study of White American Culture
Roselle, New Jersey, USA

What did Sedale have to offer?

Digital Marketer with 10 years of experience in social media marketing, digital analytics, research and digital strategy. Also a board member for a local theater and volunteer with Compass in the DC area.

Skills
Communications
Marketing
Experience
  • Experience in marketing strategy and ability to provide advice over the phone
Sedale M
Sedale M.
Volunteer
Alexandria, VA, USA

About Center for the Study of White American Culture

Our mission is to build an equitable society in the United States by decentering white culture and centering an anti-racist multiracial culture free of white supremacy.
Fun Fact

Fun Fact

This is the 1st project posted by Center for the Study of White American Culture.

Total Saved
$392

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