This project was completed on Oct 22, 2018
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Matched with Julia W
Matched with
Julia W.

Search Engine Marketing Plan

Help Archangel Raphael's Mission create a plan to optimize how their website appears in search results, or with an advertising campaign.
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Project Details

What We Need
  • Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
  • Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
  • Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
  • Note: Google AdWords is one kind of PPC tool
What We Have In Place
  • We currently have Google Ad Grants, which should make it easy for you to get started. We also have a willingness to get involved with you, and the ability to provide any other information you need.
How This Will Help
This project will save us $7,098 , allowing us to Focus on cultivating the best programs we can!

The success of our organization depends on successfully communicating our needs + mission to supporters. Without your help, we cannot focus on program and strategic growth. Your skills will empower us to communicate with greater efficiency while working on impact.

Project Plan

P
Prep: Align on Goals & Share Information
  • Volunteer Manager outlines any current SEM activities/strategies, including use of search keywords, SEO tactics, PPC ads, website or blog content strategies
  • Volunteer Manager shares any existing materials relating to SEM
  • Professional meets with the Volunteer Manager for a brainstorming and overview session to discuss goals, online assets, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Assess Current State & Review Plan
  • Professional assesses current site traffic, search rankings, content and architecture
  • Professional creates a first draft of the SEM Plan and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final SEM Plan
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the SEM Plan
  • Professional delivers final document to the Volunteer Manager and provides recommendations for implementation, based on staff capacity and budget
3
Milestone 3: Training
  • Professional trains Volunteer Manager on how to evaluate performance of SEM Plan and measure key site metrics with Google Analytics or a comparable online statistics resource
  • Professional and Volunteer Manager meet 1 month after implementation to assess how SEM Plan is performing and any tweaks that should be made
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About The Org

Our Mission

Provide much needed personal hygiene services to homeless people in Middlesex County with the goal of raising each person's self esteem and ultimately his/her quality of life.

What We Do

ARM was born out of a push to do more. Most of our founders were Rutgers University Alumni and we often found that student engagement was limited to very scripted activities that treat philanthropy as a reactive rather than a proactive endeavor. We were tired of doing the least we could do, so we fixed that. ARM currently operates several events a year that focus on putting the wonderful private institutions that make New Brunswick and Middlesex County unique back to the service of its citizens. Oh, and did we mention, we want to retrofit a metro bus to bring free showers and connect service providers to guests in Middlesex County! #JointheARMy and let's fight to make our community a little better, together.

Testimonials

Julia was amazing!
John El-Maraghy
John E.

Nonprofit Samurai

Search Engine Marketing Plan Project

(No testimonial has been submitted by Julia)