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Google Analytics Set Up & Training

Help Greater Bergen Community Action track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Greater Bergen Community Action
Hackensack, NJ, USA
Greater Bergen Community Action
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Greater Bergen Community Action
Hackensack, NJ, USA

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Cause
Human services
Skills
Data analysis Digital marketing Information technology

Posted April 25th

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Google Analytics Set Up & Training
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Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

We are looking for someone to help us navigate the new GA4 reporting system and set up reports to run every quarter.

What we have in place
  • We currently have a website and GA4 account, which should make it easy for you to get started. We also have a Director with website and analytics experience, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to invest more money in the programs we run for the community

Our funders are rightfully asking for more data-informed decisions. This would allow us to provide that data and better serve our clients. It will also help us acquire more funding.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Greater Bergen Community Action
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Causes
Human services Community & economic development Environment
Posted by
Andrea B
Andrea B.

Director of Strategic Marketing and Communications

Our mission

Reduce poverty in communities served by Greater Bergen Community Action by addressing the causes and conditions of persistent economic insecurity.