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Google Ads Campaign Support

Help YWAM Converge create a new or improve an existing campaign within their Google Ads account.
YWAM Converge
Ocean City, NJ, USA
YWAM Converge
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YWAM Converge
Ocean City, NJ, USA

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Cause
Religion & spirituality
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Digital advertising Digital marketing

Posted April 24th

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Google Ads Campaign Support

Project details

What we need
  • Set up of new campaigns within existing Google Ads account, or optimization of existing campaigns for broader reach and more efficient cost per click
  • Note: This does not include account set up
Additional details

We need assistance with our Google Ad conversion measurement. We also need advice regarding our Ad strategy, goals, Ad Groups, and Campaigns.

What we have in place
  • We currently have several working Campaigns and Ads, which should make it easy for you to get started. We also have a CTR rate that has averaged just over 5%, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to take our ministry program to several new cities this year

We have made significant changes to our programs, which involved the re-writing of several of our ads. We found this problem with our Conversion goals as we worked on them. We need help with that.

Project plan

P
Prep: Confirm Budget, Goals, and Process
  • Discuss target audience, messaging, and desired conversion goals
  • Agree upon monthly spend and max CPC for campaigns
  • Set Professional up to access Google Ads account (for maximum security, we recommend that volunteers are set up with “Read Only” account access)
1
Milestone 1: Keyword Research and Optimization
  • Professional evaluates effectiveness of any existing keywords, and recommends any changes
  • Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for new keywords
2
Milestone 2: Campaign Set Up and Optimization
  • For new campaigns, Professional writes copy and suggests extensions
  • For existing campaigns, Professional suggests changes to copy and ad delivery to improve reach and click-through rate
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About the org

YWAM Converge
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Causes
Religion & spirituality Education Philanthropy & capacity building
Posted by
John H
John H.

CEO

Our mission

We are a ministry location of YWAM International with a staff team of certified coordinators on five continents. We serve hundreds of YWAM campus ministries staff, host partners, and volunteers.

Vision: To recapture the purpose of the university and proclaim the Gospel in every nation through every vocation.

Mission: To foster student-led missions to and through every sphere of influence.

What we do

We cannot know God's calling until we know our story, especially the parts that hinder us. Jesus is calling us to engage our stories so we can engage our world.

We are developing missions-minded leaders for every sphere of influence. We facilitate opportunities for students to learn how to make a difference. Our target students are from ANYWHERE; they are ready to go into ALL the world, including EVERY area of influence. (Mt. 28:18-20).

Since 1989, we have coordinated internships for hundreds of students from over one hundred universities to nearly 50 countries to help start businesses and plant churches, install water pumps, establish therapy routines for disabled, perform research in clinics, develop nutritional plans for hospices, and create curriculum for schools. With Converge platform, we are preparing to connect, equip, and send over 300 interns per year.