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Marketing Strategy

Help The Gift of Living Donation * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
The Gift of Living Donation
Edgewater, NJ, USA
The Gift of Living Donation
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The Gift of Living Donation
Edgewater, NJ, USA

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Cause
Health & nutrition
Skills
Communications Marketing

Posted November 12th

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Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
  • Our first priority is to consolidate major stakeholders; the specific media efforts will be the result of our organizing.
How this will help
This project will save us $11,198 , allowing us to successfully launch the effort and organize the stakeholders into one, effective marketing campaign.

This is the launch of a new NP to create awareness for considering becoming a living organ donor to a friend or family member in need.

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

The Gift of Living Donation
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Cause
Health & nutrition
Posted by
RA
Rick A.

Founder and President

Our mission

The GOLD's vision is to establish a culture in America that makes donating a kidney an automatic response.

What we do

With over 100,000 Living Donor transplants, the procedure of living donation has proven to be a safe and appropriate medical science.

It's very important to note that unlike many possible cures for major illnesses, organ donation is the only missing link to immediately curing thousands of ESRD patients. We already have the technology, know-how, transplant facilities, medications and trained doctors. WHEN A DONOR IS AVAILABLE, THE CURE IS REAL. WE NEED MORE DONORS!

The GOLD will assemble a mix of promotion, communications and advertising experts into a Media Advisory Council. This Council will be charged with developing a targeted communications strategy for implementation.

The GOLD will then produce and air messages in all relevant media to reinforce the option of living donation as a positive, pro-active decision when faced with a loved one in need.

Testimonials

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