Social Media Plan

Help TIFERET JOURNAL * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
TIFERET JOURNAL
Bernardsville, NJ, USA
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TIFERET JOURNAL
Bernardsville, NJ, USA

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Posted January 6th

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Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
Additional details

We already have a social media presence but would like to increase the number of our followers and fans.

What we have in place
  • We currently have a Managing Editor and Publisher, which should make it easy for you to get started. We also have FB, Twitter, Instagram, Buffer, a social media intern, and the ability to provide any other information you need.
How this will help
This project will save us $6,632 , allowing us to increase the audience for the magazine we publish 4x a year, the writing retreats and interfaith dialogues we participate in, and more.

Right now, we have 10,000+ Facebook fans and 14,000+ Twitter followers. We've just started using Instagram. I'd like to boost our platform numbers and have someone take a look at the content of our messaging.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

TIFERET JOURNAL
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Our mission

Our mission is to promote tolerance through literature and art. We publish authors of many faiths and cultural backgrounds in order to explore what it means to be humane in today's divisive world.

Testimonials

MacKenzie has excellent experience in social media and shared some of her knowledge with us.
Donna B.
Donna B.

Publisher & Author

Social Media Plan Project

(No testimonial has been submitted by Mackenzie)