This project was completed on May 8, 2017
Matched with John G
Matched with
John G.

Logo Design & Visual Brand Identity

Posted by
Ann K.

Board Member and Project Manager

Posted Date
Mar 10, 2017
Virtual volunteer opportunity
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Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to send 20 kids to an after-school club, like chess, ballet, tutoring or soccer.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We have a mission statement and a selection of iconography that supports our desired “look and feel.” We want an image that is describable and memorable, set within a few color parameters to be provided. But since PCF is a start up, you have wide flexibility to create the visual message for PCF. This is an exciting chance to craft an original brand identity. The logo will be used on our website, donor letters, student applications and other collateral going forward.
How This Will Help

Princeton Children’s Fund is a brand new non-profit. We are looking to create a logo that visually communicates our mission: to “close the opportunity gap” for our community’s children. We need “facial recognition” for PCF, both for fundraising and to identify children in need. The logo should help to quickly, visually define our unique identity. Your expert design skills will allow us to achieve recognition and funding in a community that urgently needs help for its vulnerable children.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Princeton Children's Fund is dedicated to providing access to enrichment and extracurricular opportunities for Princeton Public School students whose families would otherwise be unable to afford them.

Our goal is to promote an equivalent experience for all children in the Princeton Public School community.


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