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Marketing Strategy

Help Daytop Village of New Jersey * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
Daytop Village of New Jersey
Mendham, NJ, USA
Daytop Village of New Jersey
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Daytop Village of New Jersey
Mendham, NJ, USA

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Cause
Human services
Skills
Communications Marketing

Posted March 13th

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Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
Additional details

Materials created to use to advertise the 25th anniversary and ideas for fun ways in which to interact with stakeholders on social media. Help with e-marketing.

What we have in place
  • We are gathering photos from 25 years ago for this 25th anniversary marketing we want to highlight for the year. We have volunteers and staff who have been here from the beginning too. They have been asked to give us their remembrances from 1992.
How this will help
This project will save us $11,198 , allowing us to provide one-month of Music-for-Recovery class to a teen with addiction-use disorder. Music can heal the brain from trauma and might help a teen stay in recovery long-term.

Celebrating our 25th anniversary milestone is a way to project Daytop NJ as a reliable leader in addictions treatment within the state.

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

Daytop Village of New Jersey
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Causes
Human services Housing & homelessness Youth development
Posted by
AB
Anne B.

Volunteer manager

Our mission

To provide highly-effective and accessible
behavioral-health services, restoring hope and improving the
quality of life for persons served, their families and our communities.

Testimonials

Read the Impact Story
Jeff was a big help in visioning and developing ideas for our 25th anniversary year. He had good ideas, understood our organizational needs because he was a good listener, and made himself available to us. It was very easy to communicate with Jeff and we appreciate his passion.
Anne B.

Volunteer manager

Marketing Strategy Project

Working with Anne and the rest of the Daytop Village team was a great experience! Their passion for the cause of helping other facing the challenges of addiction is obvious. I enjoyed the time I spent helping them and would happily pitch in again in the future.
Jeffrey G.
Jeffrey G.

Volunteer