Market Analysis

Help GrayDen Foundation gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
GrayDen Foundation
Bernardsville, NJ, USA
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GrayDen Foundation
Bernardsville, NJ, USA

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Posted March 29th

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Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
What we have in place
  • We currently have a city assessment from 2016, which should assist you in getting started. We will of course work with you closely to provide any other information that we can.
How this will help
This project will save us $10,948 , allowing us to invest in other areas of the organization.

The success of our organization depends on our ability to understand our market and our competitors. Without your help, we cannot do this critical work. Your skills will empower us to understand our market, identify our competition and create strategic plans that foster our growth and viability. In this way we can continue to serve uninsured and disenfranchised vulnerable patients in our community.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

GrayDen Foundation
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Our mission

Empowering global change by bridging the gap between those with resources and those in need, fostering a world of shared prosperity and compassion.

Testimonials

He was vert attentive.
Kemi A.
Kemi A.

Managing Partner

Market Analysis Project

(No testimonial has been submitted by Terry)