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Logo Design & Visual Brand Identity

Help Senior Services Center of the Chathams elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Senior Services Center of the Chathams
Chatham, NJ, USA
Senior Services Center of the Chathams
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Senior Services Center of the Chathams
Chatham, NJ, USA

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Cause
Human services
Skills
Graphic design

Posted April 5th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a logo and a color but are looking for a critique of it, perhaps a refresh of what we have and rules about using it consistently across all mediums. Consistent type font, too. Our Board also just approved a tag line, which needs to be incorporated into what we have.
How this will help
This project will save us $4,817 , allowing us to put that money toward health and wellnes programs for seniors. We want more clients to reach 100.

Our logo and brand will help us consistently tell our story and brand us to the community. It will help identify us to all constituencies: future clients and donors, current clients and donors and all current and potential volunteers and partners.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Senior Services Center of the Chathams
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Causes
Human services Education Health & nutrition
Posted by
PM
Pam M.

Volunteer manager

Our mission

Senior Services Center of the Chathams is a not for profit corporation that supports the independence of our senior community and their families by providing an enrichment center, transportation, and information and referral services.

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