Marketing Strategy

for  Easterseals New Jersey
East Brunswick, NJ, USA
www.eastersealsnj.org
Posted by
Anysa H.

Director of Marketing

Posted Date
Apr 19, 2017
Location
Virtual volunteer opportunity
Impact statement
This project will save us $11,198 , allowing us to focus our efforts on helping people with disabilities experience the best life has to offer.

Project Details

What We Need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What We Have In Place
  • We currently have lots of experience in brand messaging and a good foundation, which should make it easy for you to get started. We also have recently updated value propositions and other documents, and the ability to provide any other information you need.
How This Will Help

The success of our organization depends on increasing and retaining donors and funders, and happy staff. Without your help, we cannot take a fresh look at how we should be presenting ourselves. Your skills will empower us to step back out into the public with a clear agenda and messag.

Project Plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About The Org

Our Mission

Our purpose is to change the way the world defines and views disabilities by making profound, positive differences in people’s lives.
With the help of our supporters we are “taking on disability together” and working to enrich the lives of people living with disabilities and special needs by providing opportunities to live, learn, work, and play in their communities!