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Logo Design & Visual Brand Identity

Help GrayDen Foundation elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
GrayDen Foundation
Bernardsville, NJ, USA
GrayDen Foundation
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GrayDen Foundation
Bernardsville, NJ, USA

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Cause
Philanthropy & capacity building
Skills
Graphic design

Posted May 8th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a logo and I have several ideas which should make it easy for you to get started. I will be available and supportive to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to to provide much needed services to our patients.

The success of our organization depends on the ability to be noticed and taken seriously. Without your help, we cannot afford such an opportunity. Your skills will empower us to brand and market our organization to better reach our community and potential donors.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

GrayDen Foundation
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Causes
Philanthropy & capacity building Community & economic development
Posted by
Kemi A
Kemi A.

Managing Partner

Our mission

Empowering global change by bridging the gap between those with resources and those in need, fostering a world of shared prosperity and compassion.

Testimonials

Read the Impact Story
It was great working with Gabriel! He gave us some lovely and thoughtful designs.
Kemi A.
Kemi A.

Managing Partner

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Gabriel)