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This project was completed on Aug 31, 2017
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Matched with MARY M.
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See the Impact story
Social Media Plan
Help Princeton First Aid & Rescue Squad * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
Princeton First Aid & Rescue Squad
Princeton, NJ, USA
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Princeton First Aid & Rescue Squad
Princeton, NJ, USA
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Social Media Plan
Project details
What we need
- A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
- Expert consultation on messaging, scheduling and frequency
- Tailored suggestions for style, tone, and types of content to best showcase the Organization
Additional details
- List of categories and types of content and formats.
- Sample content calendar including suggestions for cross posting on social media and web site.
What we have in place
- We currently have an updated web site and active Facebook page. We have tons of stories to tell and people wanting to share them! What we need is a plan, contact calendar, guidance, and training!
How this will help
This project will save us $6,632 , allowing us to gain expertise we cannot afford but truly need.
The Princeton First Aid & Rescue Squad has been called one of the town's "best-kept secrets" even though we touch the lives of at least 10% of our residents every year and we've been in operation since 1939! Few residents realize the Squad is an independent, non-profit organization with a $1.5 million annual operating budget that receives no municipal funding. Although our social media posts have been somewhat effective in exchanging ideas within the EMS community, we need to make our value known to the general public to ensure their continued financial support and volunteer service.
Project plan
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Testimonials
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