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Marketing Strategy

Help West Windsor Arts Council * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
West Windsor Arts Council
Princeton Junction, NJ, USA
West Windsor Arts Council
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West Windsor Arts Council
Princeton Junction, NJ, USA

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Cause
Arts & culture
Skills
Communications Marketing

Posted May 19th

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Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
  • We currently have a marketing budget, which should make it easy for you to get started. We also have history of how we have spent the budget, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to provide programs and services for our community.

The success of our organization depends on providing quality arts and education programs. Without your help, we cannot provide a necessary platform for creative communication. Your skills will empower us to use our resources wisely.

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

West Windsor Arts Council
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Causes
Arts & culture Education
Posted by
Aylin G
Aylin G.

Executive Director

Our mission

As a non-profit organization, West Windsor Arts' mission is to cultivate the artist within us all, while inspiring a creative community that is engaged, inclusive and equitable.

What we do

Founded in 2002, the West Windsor Arts Council opened the doors of the new West Windsor Arts Center on September 25, 2010 in the historic Princeton Junction Firehouse at 952 Alexander Road, West Windsor, NJ 08550. We present a range of arts programs for all ages including 175 arts and cultural events. This includes 7 free art exhibitions in our beautiful gallery, 3 free community arts and music festivals, 130 arts workshops and classes in visual, performing, and literary arts, 18 full day camps, as well as concerts, literary events, social service opportunities, and more. In addition, West Windsor Arts offers arts scholarships based on need and partners with local service organizations to break down the barriers to arts education and participation.

Testimonials

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