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This project was completed on Feb 8, 2018
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Matched with Carey-Lee D.
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See the Impact story
Social Media Plan
The Dream Project New Jersey
Social Media Plan
Project details
What we need
- A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
- Expert consultation on messaging, scheduling and frequency
- Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
- As a brand new organization, The Dream Project’s biggest challenge is its lack of resources in terms of finances and human capital. While the organization has a concrete business plan, strategic plan, and a marketing plan there remains only one person to execute it all. Fortunately, we have tons of photos and video content to be put towards social media content.
How this will help
This project will save us $6,632 , allowing us to to focus our time, resources, and energy on encouraging more young people to get involved in their communities through our next Dream Journey.
The Dream Project’s biggest challenge is visibility and publicity. As a new organization, we're having a difficult time communicating with our intended audience (college students between the ages of 18-25). Our biggest opportunities in the next 6-12 months lay in growing our social media with unique content in order to reach people who don't know about us and further engage the ones who do.
Top goals:
1. Narrowing down a clear and concise marketing and communications plan
2. Targeting the right audience
3. Putting a system in place to monitor and evaluate our communications work
Project plan
Posted by
Gabrielle R.
head dreamer
Our mission
The Dream Project is a fundraising organization for young adults. We bridge the gap between nonprofits doing great work and young adults who want to give back to the communities around them. In practice that means adventure-based trips (think: biking across the country) to support the mission of charitable organizations. In taking part in one of our Dream Journeys, Dreamers pledge to raise money while committing to a summer of service as they bike towards a brighter tomorrow.
What we do
Every year, young adults can participate in one of our Dream Journeys by pledging to raise at least $3,500 while committing to a summer-long trip, each of which is in support of a different charity based local to their area.
The riders themselves choose the organization as it aligns with their passions and spend no less than eight hours a month volunteering with them leading up to the start of their trip. The trip itself features service days as opportunities to volunteer at local organizations that share a similar mission to that of the financial beneficiary organization.
Testimonials
(No testimonial has been submitted by Gabrielle)
(No testimonial has been submitted by Carey-Lee)