Back to all projects

Public Relations Strategy

Prepared Small Business
Jersey City, NJ, USA
Prepared Small Business
Unfollow
Log in to follow
Prepared Small Business
Jersey City, NJ, USA

0

Live Projects

7

Matched Projects
0 Followers
Cause
Philanthropy & capacity building
Skills
Communications Public relations

Posted July 14th

Share this project:
Public Relations Strategy

Project details

What we need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
What we have in place
  • We currently have a book, lots of press clippings and news appearances, which should make it easy for you to get started. We also have story pitch ideas, and the ability to provide any other information you need.
How this will help
This project will save us $6,343 , allowing us to assist ten more small businesses impacted by disasters.

The success of our organization depends on our ability to reach decision makers. Without your help, we cannot leverage limited resources. Your skills will empower us to build our presence as a thought leader in the news media.

Project plan

P
Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
2
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
Show more

About the org

Prepared Small Business
Unfollow
Causes
Philanthropy & capacity building Community & economic development International affairs
Posted by
Donna C
Donna C.

Social Entrepreneur Working on Disaster Resilience

Our mission

Our organization's mission is to build a community of resilient small businesses, able to work through major and minor disasters. We will do so by offering technical assistance to improve their risk practices and lower their insurance costs and cost of other capital.

Testimonials

Read the Impact Story
Lots of enthusiasm, thank you.
Donna C.
Donna C.

Social Entrepreneur Working on Disaster Resilience

Public Relations Strategy Project

(No testimonial has been submitted by Jon)