Search Engine Marketing Plan
Search Engine Marketing Plan
Project details
What we need
- Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
- Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
- Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
- Note: Google AdWords is one kind of PPC tool
What we have in place
- We currently have Google Ad Grants, which should make it easy for you to get started. We also have a willingness to get involved with you, and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to Focus on cultivating the best programs we can!
The success of our organization depends on successfully communicating our needs + mission to supporters. Without your help, we cannot focus on program and strategic growth. Your skills will empower us to communicate with greater efficiency while working on impact.
Project plan
Our mission
Provide much needed personal hygiene services to homeless people in Middlesex County with the goal of raising each person's self esteem and ultimately his/her quality of life.
What we do
ARM was born out of a push to do more. Most of our founders were Rutgers University Alumni and we often found that student engagement was limited to very scripted activities that treat philanthropy as a reactive rather than a proactive endeavor. We were tired of doing the least we could do, so we fixed that. ARM currently operates several events a year that focus on putting the wonderful private institutions that make New Brunswick and Middlesex County unique back to the service of its citizens. Oh, and did we mention, we want to retrofit a metro bus to bring free showers and connect service providers to guests in Middlesex County! #JointheARMy and let's fight to make our community a little better, together.
Testimonials
Julia was amazing!
(No testimonial has been submitted by Julia)