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Market Analysis

Help MEND gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
MEND
Maplewood, NJ, USA
MEND
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MEND
Maplewood, NJ, USA

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Cause
Health & nutrition
Skills
Research Strategy consulting

Posted June 6th

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Market Analysis

Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
What we have in place
  • We currently have feedback from our food pantry network, which should make it easy for you to get started. We also have a draft logic model and program strategic plan, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to buy more fresh and healthy food for The Green Bean!

MEND recently introduced a new mobile food pantry: The Green Bean. This converted school bus will allow MEND to support its food pantry network by collecting and distributing more fresh and healthy food. The number of people served by MEND pantries continues to rise, and many MEND patrons suffer from or are at risk for nutrition-related health issues and may not have regular access to a variety of affordable and nutritious foods.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

MEND
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Causes
Health & nutrition Human services
Posted by
Robin P
Robin P.

Executive Director

Our mission

MEND works to alleviate hunger by providing fresh and healthy food, funds, volunteers, and a collaborative forum for its member pantries, so that they may share ideas and resources, and make a greater impact on the communities they serve. MEND also advocates for policies to eliminate food insecurity and to improve the lives of our patrons.

Testimonials

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