Market Analysis

Health & Nutrition

By Robin P.

Executive Director

Posted Jun 6, 2018

This project is

In Progress

Matched with:

Alison R.

This project will save us $6,000, allowing us to buy more fresh and healthy food for The Green Bean!

What We Need

  • A document which addresses the following key questions:
    • What does the Organization do better than anyone else?
    • What are the community needs/problems the Organization is trying to address?
    • Who is the Organization trying to address these needs/problems for?
    • Who are the Organization's competitors and potential collaborators?
  • An appendix of all data gathered to perform analysis, including sources

How This Will Help

MEND recently introduced a new mobile food pantry: The Green Bean. This converted school bus will allow MEND to support its food pantry network by collecting and distributing more fresh and healthy food. The number of people served by MEND pantries continues to rise, and many MEND patrons suffer from or are at risk for nutrition-related health issues and may not have regular access to a variety of affordable and nutritious foods.

What We Have In Place

We currently have feedback from our food pantry network which should make it easy for you to get started. We also have a draft logic model and program strategic plan and the ability to provide any other information you need.

Fun Fact

Our new Green Bean mobile food pantry is boldly adorned with the types of fresh and healthy foods we hope to collect and distribute - it's hard to miss!

  • Location: Remote (work anywhere)

Project Steps

  • Prep: Distribution of prep materials
    • Volunteer Manager delivers all available data on customer/beneficiary base
  • Milestone 1: Market size and growth
    • Professional works with Volunteer Manager to identify the target customer/beneficiary
    • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
    • Based on current trends, Professional forecasts market growth rate
  • Milestone 2: Market segmentation
    • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
  • Milestone 3: Competitive analysis
    • Professional identifies all potential competitors
    • Professional outlines strengths and weaknesses of all competitors as compared to Organization
  • Milestone 4: Presentation of findings
    • Professional delivers document outlining all findings
    • Q&A session
Prerequisites for Professional
  • Ability to conduct research and in-depth data analysis, particularly business and market research
  • Excellent writing and communications skills
  • Experience in business development or marketing is a plus!
Prerequisites for Organization
  • Executive with deep knowledge of your Organization’s strategic plans committed to this project
  • Clear understanding of your target customer or beneficiary
  • Clear mission and vision for your Organization

Our Mission

MEND works to alleviate hunger by providing fresh and healthy food, funds, volunteers, and a collaborative forum for its member pantries, so that they may share ideas and resources, and make a greater impact on the communities they serve. MEND also advocates for policies to eliminate food insecurity and to improve the lives of our patrons.

Health & Nutrition Human Services