Copywriting

Help Court Appointed Special Advocates (CASA) of Middl… express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Court Appointed Special Advocates (CASA) of Middlesex County
New Brunswick, NJ, USA
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Court Appointed Special Advocates (CASA) of Middlesex County
New Brunswick, NJ, USA

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Posted July 10th

Project details

What we need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
What we have in place
  • What We Have In Place:

    Branding copy from current brochures & fact sheets; target audience demographics; logos and all marketing materials
How this will help
This project will save us $4,212 , allowing us to allowing us to help more abused children in foster care. (includes cost of recruiting, training & supervising a CASA child advocate).

How This Will Help

CASA of Middlesex County relies on volunteers to advocate for children who are living in foster care from Middlesex County. At this time, the program is able to support advocacy for 22% of the children who need an advocate! We are always looking for creative ways to recruit more qualified advocates. This project will help us recruit volunteer advocates and ensure that more children have someone looking out for their best interests!

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

Court Appointed Special Advocates (CASA) of Middlesex County
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Our mission

CASA of Middlesex County is a non-profit organization dedicated to serving abused and neglected children who are living in out-of-home placements. CASA recruits and trains volunteers to advise the courts and advocate for the children's best interests.

What we do

Thank you for your interest in CASA of Middlesex County! We are a 501(c)(3) nonprofit dedicated to standing up for the needs of children living in foster care. We advocate for kids through the hard work of volunteers who are assigned to a child or sibling group.

Volunteers are trained extensively and are provided with guidance throughout their volunteer service. The volunteers get to know the children, investigate their circumstances, and report back to the judge about what the kids need. CASA volunteers in Middlesex County have helped children receive the therapeutic services they need to overcome their adverse circumstances and medical attention that would have otherwise been overlooked; they have recommended services for parents to complete so families can be reunified quickly and permanently. CASA volunteers have also helped children living in long-term foster care placements find permanent homes, saving the children years of instability, and the government countless dollars.

Children with a CASA volunteer spend on average 7.5 months less in foster care than their peers who don't have a CASA. They also have improved educational performance and are less likely to return to foster care once they leave it.