Facebook Marketing & Donations Setup

Posted by
Albert N. M.

Volunteer Manager

Posted Date
Apr 26, 2019
Location
Virtual volunteer opportunity
Facebook Marketing & Donations Setup
Impact statement
This project will save us $4,212 , allowing us to This project will save us $4212, allowing us to accurate identify were 250 million children are out of school are and help us build a network to provide educational tools to children that need them.

Project Details

What We Need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook Donate button linked to your fundraising campaign
What We Have In Place
  • To help expand our efforts, we need to start fund raising to support our cause. We currently have a Facebook fan page with over 28,000 followers, We've just started our FB Group Page, and working on building partnerships with two college initiatives that has access to our target audience.

    We also receive $40,000 a month of free ads from Google.

    As a result, we are ready to start fundraising. The only thing, we need now is someone to teach us how to package it.
How This Will Help

We're looking for a volunteer to help us set-up our Facebook fundraising marking campaign, and support our cause to help 250 million out of school children

Project Plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 4: Connect Donate Button
  • Professional links Donate Button to Organization's fundraising campaign or donation page
  • Professional answers any follow up questions
2
Milestone 1: Campaign and Ad Set Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
3
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
4
Milestone 3: Tracking and Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About The Org

Our Mission

New Jersey Minority Educational Development[1] (also known as NJ MED) is an American non-governmental organization NGO that provides technical support to local, national, and international educational organizations through market research and innovative programming design services from early childhood to post-secondary education.

https://en.wikipedia.org/wiki/New_Jersey_Minority_Educational_Development

What We Do

We provide free services to organizations that serve children.