Event Publicity Plan

Posted by

Marketing Specialist. Help get us on the map!

Posted Date
Dec 20, 2018
Virtual volunteer opportunity
Impact statement
This project will save us $6,262 , allowing us to focus on finding speakers, attracting attendees, focus on product and service development. And allow us help organizations to incorporate a coaching and leadership culture for positive change.

Project Details

What We Need
  • An event publicity plan for promoting an upcoming event, and/or securing coverage of the event itself
  • A press release (who, what, why, when, where) about the event to send out to media contacts
  • A list of key media contacts to reach out to about the event, and/or invite to the event
  • Detailed instructions on how and when to reach out to media
  • Social media posts (twitter, instagram, facebook) to complement media outreach, if applicable
  • Note: This project does not necessarily include on-site event attendance by the Professional, or on-site media check-in or management at the event. This may be requested or offered, but will depend on the Professional's location and availability.
Additional Details

Event date: Oct 15-18, 2019
San Diego California

What We Have In Place
  • We currently have website, which should make it easy for you to get started. We also have social media platforms, and the ability to provide any other information you need.
How This Will Help

Increase recognition, increase membership, create awareness of our field, support attendees in contacts, shared knowledge and in networking

Project Plan

Prep: Initial Planning Meeting
  • The Professional and Volunteer Manager conduct an initial meeting to discuss the Organization’s upcoming event, including the target audience, event goals
  • The Volunteer Manager describes the Organization's desired media coverage for the event, to include priority for traditional print and broadcast media, online media, and social media
  • The Volunteer Manager provides any relevant information about the Organization's past media outreach efforts, including any existing press lists or relationships with media, and links to the Organization's social media accounts (if any)
  • The Volunteer Manager provides any relevant information or documentation about the event and the Organization, to include the Organization's mission statement and any available key messaging that should be used in the event publicity campaign
Milestone 1: Research and Planning
  • The Professional researches and identifies key media outlets and contacts for outreach, based on the Organization's media coverage goals and the purpose of the event
  • The Professional shares initial findings with the Volunteer Manager for feedback
Milestone 2: Draft Publicity Plan
  • The Professional drafts the event publicity plan, which includes a summary of publicity goals, as well as specific tactics to be used, such as the press contact list, proposed methods and timing for media outreach and follow up, key messaging, and outlines of any new media materials (e.g., press release, event invitation, FAQ, etc.)
  • The Volunteer Manager reviews the draft plan and provides feedback
Milestone 3: Final Publicity Plan
  • The Professional incorporates feedback and delivers the final publicity plan, including the press list, key messaging, and any new materials created for media outreach (e.g., press release, event FAQ, etc.) to the Volunteer Manager for approval.
  • If media outlets are invited to the event, the final plan should also include an invitation list and RSVP checklist, as well as a plan for providing media passes to invited outlets and checking them in at the event
  • The Volunteer Manager approves the final plan and any new materials that have been created for media outreach
Milestone 4: Publicity Plan Execution
  • The Volunteer Manager conducts media outreach according to the methods and timeline in the publicity plan
  • The Professional provides support to the Volunteer Manager as needed, including advice on how to follow up or respond to unexpected questions
Milestone 5: Day-of Event Publicity and Follow Up (optional)
  • If applicable, the Professional helps the Volunteer Manager create a plan for signing in media to the event and ensuring they are able to set up equipment (cameras, microphones, wifi access, etc.)
  • If applicable, the Professional crafts an event summary to be shared with the media after the event (e.g., if this is a fundraising event, the follow-up press release may include information on how much money was raised, or photos or video clips from the event that can be published by the media)
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About The Org

Our Mission

Measuring (Excellence in) Executive Coaching, Employee Engagement, and Culture in Organizations

The MEECO Institute™ was formed in August 2016 as a 501C3 non-profit in the area of education. The MEECO Institute™ is on schedule to be an inclusive community of organizations connected across the globe around our shared interests and our deep dedication to using a futurist mindset to tackle the world’s biggest challenges related to the management of talent.

The design includes having a think tank, research, and information/ resource sharing for exploring leadership, organizational culture, and the employee experience for the future. Our goal is to partner with universities worldwide to conduct leading-edge research in the area of workforce coaching and the management of talent. The MEECO Institute offers an annual designation that distinguishes organizations that have achieved excellence through weaving executive coaching, employee enhancement, and corporate culture into the fabric of their state of being..." CB Bowman, CEO

Our fellowship is made up of organizations with a wide diversity of purpose, including industry, government, academia, and science.
Our community is built upon the strength of collective action to help generate actionable results around ideas to shape the future of employment science.

...Improving the bottom line should be a primary driver behind any talent management strategy, according to a report entitled Talent Pipeline Draining Growth: Connecting Human Capital to the Growth Agenda. In the report, 43% of the CEOs, CFOs and HR directors surveyed said their companies have missed financial goals in the previous 18 months because of inadequacies in talent management. Almost the same number indicated these shortcomings have hindered their ability to innovate...Your Company’s Market Value Depends on Good Talent Management By Michelle M. Smith July 28, 2016

Our mission is to harness the spirit of discovery, the power of imagination, and the energy of collective action to create a brighter future to focus—on measuring the use of executive coaching, employee engagement, and corporate culture in organizations "The bridge between today's needs and tomorrow's goals©."