Google Ads Set Up

Help Boy Scouts of America Jersey Shore Council make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Boy Scouts of America Jersey Shore Council
Toms River, NJ, USA
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Boy Scouts of America Jersey Shore Council
Toms River, NJ, USA

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Posted December 17th

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

Have an account, just don't know to move further creating the ads and the logisitics.

What we have in place
  • We currently have a Google AdWords account, which should make it easy for you to get started. We also have one staff member, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to provide more programming to youth.

We need to increase our presence on the internet.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Boy Scouts of America Jersey Shore Council
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Posted by
Kim P.

Associate Development Director

Our mission

The mission of the Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law.

What we do

The Boy Scouts of America was created in 1910, and has been active in New Jersey since that time. The Jersey Shore Council was formed in 1992 with the merger of the Ocean County and Atlantic Area Councils. The service area includes all those two counties plus southeastern Burlington County and Ocean City. More than 5,500 youth were served in 2016 throughout our service area. It is among the largest youth serving organizations in the state of New Jersey led by approximately 1,750 volunteers. More than 100 community organizations, representing educational, religious, non-profit, civic, and business organizations join in partnership with Jersey Shore Council by chartering 175 Scouting units (packs, troops, teams, crews, posts and groups). From Cub Scouting, with thrilling outdoor programs such camping, and other outdoor adventures - on to Boy Scouts and Venturers, with camporees, summer camps, Scouting shows, and national jamborees - families can enjoy building a lifetime of experiences unmatched by other organizations. This experience can lead to The Order of the Arrow, Scouting's national camping honor society to obtain the rank of Eagle Scout, extending their participation from teen years well on into adulthood.