Brand Messaging

Posted by
Seye C.

Executive Director

Posted Date
Jan 2, 2019
Virtual volunteer opportunity
Impact statement
This project will save us $3,600 , allowing us to provide programming and scholarships for our local and national competitions.

Project Details

What We Need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What We Have In Place
  • We currently have a website and logo, which should make it easy for you to get started. We also have mission / vision / statements, and the ability to provide any other information you need.
How This Will Help

We would like to resign the way our current social imprint looks to potential client, sponsors, and program participants. Right now the brand doesn't seem to have a clear focus that captures these points.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About The Org

Our Mission

Teens Step Up strives to empower adolescence to develop and identify stronger communication skills and social responsibility. We aim to make the connection of movement with progress by providing youth with the vital tools needed to increase self-confidence, build character and function productively in their communities.

What We Do

Teens Step Up, Inc. is an after-school enrichment program that provides “Step” instruction to youth ages 12- 19. By incorporating culture, fitness and leadership, our program achieves its goal of improving self-esteem and building character.