Pricing Strategy
People & Stories / Gente y Cuentos
People & Stories / Gente y Cuentos
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Pricing Strategy
Project details
What we need
- Analysis of Organization’s target audience, competition, costs and products/services
- Recommendations for pricing for existing products/services
- Assessment of whether any products/services should be discontinued or offered at differential price points based on constituents’ needs
Additional details
We are pursing earned income for the first time in our 25 year history as a non-profit. Our program has been supported by federal, state, and foundation grants, and generous individual donors. A major institution is interested in purchasing our training and implementing our program.
Need to establish "break-even" point, analyze units of scale, fixed costs, variable costs, and research competitive service providers to determine scalable fee-for-service model.
What we have in place
- We currently have an eager director who knows ins/outs of operations, which should make it easy for you to get started. We also have support staff and a dedicated working board, and the ability to provide any other information you need.
How this will help
This project will save us $6,868 , allowing us to further advance our mission while developing a steady source of revenue to offset the ups and downs of donations and grants.
We are in dire need of a model that will generate earned income. We have more requests for programs than we can support with grant funding each year. With an estimated 72% of charitable income earned by programs and products in the overall sector, coupled with the DOC of California interested in implementing (and purchasing!) our program throughout the Santa Cruz Prison system, this project has the potential to scale our organization in a major way.
Project plan
Posted by
Cheyenne W.
Executive Director
Our mission
People & Stories / Gente y Cuentos is dedicated to opening doors to literature for new audiences. Through oral readings and rigorous discussions of enduring short stories, we invite underserved participants to fresh understandings of themselves, of others, and of the world.
What we do
People & Stories / Gente y Cuentos programs create an enjoyable and enriching experience with literature for those who have limited ability, opportunity or motivation to read independently.
Most of our participants are reading at or below a fifth grade level, have not completed high school, are economically disadvantaged, and are often in difficult circumstances. Participants are recruited within community centers and social service organizations that serve minority, ethnic, elderly, or disadvantaged populations.
People & Stories / Gente y Cuentos enters non-traditional "classrooms" and sparks a love of reading and learning in those who, in many cases, have not succeeded in school. Those who previously thought that a public, formal, educational discussion would be intimidating are surprised by the relaxed, supportive, non-threatening atmosphere created by our method for conducting the dialogues. Therefore, the reading and discussion of complex texts becomes a pleasurable experience.
In total, our program serves about 1,000 individuals each year through approximately 35 partnering organizations. Grants from foundations and federal and state government agencies, as well as contributions from individuals, support our partnerships with community organizations to enhance wrap-around services for individuals in transition.
Of the 400+ adult learners that were surveyed in 2018:
86% reported wanting to read MORE after our program.
84% are more confident in their reading ability.
92% agreed that they learned more about themselves, others, and the world.
95% were glad that they participated.