Market Analysis

Help Visual Arts Center of New Jersey gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Visual Arts Center of New Jersey
Summit, NJ, USA
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Visual Arts Center of New Jersey
Summit, NJ, USA

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Posted March 7th

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Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
What we have in place
  • We currently have a DYI market analysis we put together three years ago, which should make it easy for you to get started. We also have lots of data about are current clients/visitors/students, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to put our dollars towards programs that brings arts education programs to low-income families and healing programs to seniors suffering from Alzheimer's and dementia.

We are preparing to work on our Strategic Plan for the next three years in the fall. We are a fairly small organization, and in the past we've tried to put this information together on our own, with mixed results. We think it would help us tremendously to have someone who is not involved in the organization and maybe has a more professional and unbiased approach help us understand our market more fully.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

Visual Arts Center of New Jersey
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Posted by
Melanie C.

Executive Director

Our mission

Vision

To create an inclusive and welcoming community where lives are transformed and enriched through the shared experience of art.

Mission

The Visual Arts Center of New Jersey nurtures the capacity for personal expression, expands the creative experience, and fosters stronger communities by empowering people to see, make, and learn about art. Through exhibition, studio school, and community programs, the Art Center engenders connection, curiosity, and creative risk-taking among its constituents.

What we do

At the Visual Arts Center of New Jersey, we believe in the power of art to inspire, amaze, and enrich. We are dedicated exclusively to viewing, making, and learning about contemporary art.

Testimonials

Elina worked really hard on our project over several months. She was able to take our data and make it into graphs that we could share with our board and that allowed us to understand relationships between a few aspects of our work. Thank you, Elina!
Melanie C.
Melanie C.

Executive Director

Market Analysis Project

(No testimonial has been submitted by Elina)