Logo Design & Visual Brand Identity

for  Chester Eastside,Inc.
Princeton, NJ, USA
Posted by
Zuline W.

Executive Director

Posted Date
Apr 8, 2019
Virtual volunteer opportunity
Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to invest in program areas.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have a logo which is not contemporary and hard to interpret, which should make it easy for you to get started. We also have the willingness, and the ability to provide any other information you need.
How This Will Help

We need to convey visually that our organization is vibrant, contemporary and relevant

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Through education, advocacy and social services, Chester Eastside creates a welcoming and inclusive environment that encourages and enables Chester residents to achieve their goals and aspirations and
promotes peace and social justice.

Core Values:
We are committed to operating with integrity in everything we do.

Social Justice:
We believe in fostering and advocating for a just community that ensures all Chester residents are treated with dignity.

Love & Respect:
We maintain an environment that is grounded in
love and respect for all people.

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