Social Media Strategy

Oasis -- A Haven for Women and Children
Paterson, NJ, USA
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Oasis -- A Haven for Women and Children
Paterson, NJ, USA

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Posted April 22nd

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Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
Additional details

We need a written social media strategy that will guide us and tell us how often to post on which channels, what information to post on which channels, what time to post, how to measure our effectiveness, etc. We have a presence on four channels, but it is uneven and unpredictable. We have an employee whose job it is to post, but we need outside expertise to set up a set of guidelines for posting. Once we get these guidelines, we can follow them, and then create a calendar.

What we have in place
  • We currently have an employee responsible for posting things., which should make it easy for you to get started. We also have we have set ourselves up on 4 channels (Fb, Insta, Linked,tw, and the ability to provide any other information you need.
How this will help
This project will save us $6,632 , allowing us to feed and educate impoverished women and children.

Fundraising is all about social media nowadays. We know we must get better at social media in order to raise the funds we need to feed, clothe, and educate impoverished women and children. But we don't have the in-house expertise to do social media. We don't know the professional ways of marketing on social media and we cannot afford to hire this expertise. We are falling behind.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Strategy with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document
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About the org

Oasis -- A Haven for Women and Children
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Our mission

Our mission is to change the lives of women and children by breaking the cycle of poverty through compassionate programs designed to feed, clothe, educate, and empower women and children in need. Our vision is to be an empowered community of women and children who have reached their fullest potential.

Testimonials

Kristen is great! She developed a social media plan for us and also developed a set of KPIs we can use going forward. She helped analyze what we have been doing and find a better way forward. I highly recommend her help!
Laetitia C.
Laetitia C.

Director of Development

Social Media Strategy Project

(No testimonial has been submitted by Kristen)