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Google Ads Set Up

Help WomenRising make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
WomenRising
Jersey City, NJ, USA
WomenRising
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WomenRising
Jersey City, NJ, USA

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Cause
Gender equity & justice
Skills
Digital marketing Search engine marketing

Posted April 25th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have an Adwords account, which should make it easy for you to get started. We also have a staff member managing the project, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to continue to support our four-core programs.

This project is important because Google Adwords helps increase traffic volume on our website. This will help more clients find out about the great work that WomenRising does when they are in need of assistance through a crisis situation.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

WomenRising
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Causes
Gender equity & justice Community & economic development Housing & homelessness
Posted by
Devan T
Devan T.

Development and Communications Coordinator

Our mission

Assist women and their families to achieve self-sufficiency and live safe, productive and fulfilling lives, through social services, economic development, and advocacy services.

Testimonials

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