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Facebook Ads Set Up

Help The Dream Project New Jersey promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
The Dream Project New Jersey
Union, NJ, USA
The Dream Project New Jersey
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The Dream Project New Jersey
Union, NJ, USA

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Cause
Philanthropy & capacity building
Skills
Digital advertising Digital marketing

Posted July 23rd

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Facebook Ads Set Up

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional details

We want to make better use of Facebook and Instagram ads to better reach out demographic of 18-25-year-old young adults.

What we have in place
  • We currently have $250 of monthly ad budgets and plenty of content to A/B test, which should make it easy for you to get started. We also have an ED eager to learn more about best practices, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to donate more money to our charitable partners.

May-October is our recruitment season and we want to make sure we're using all our resources to attract the best participants for our yearly programs.

Project plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

The Dream Project New Jersey
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Causes
Philanthropy & capacity building Youth development
Posted by
Gabrielle R
Gabrielle R.

head dreamer

Our mission

The Dream Project is a fundraising organization for young adults. We bridge the gap between nonprofits doing great work and young adults who want to give back to the communities around them. In practice that means adventure-based trips (think: biking across the country) to support the mission of charitable organizations. In taking part in one of our Dream Journeys, Dreamers pledge to raise money while committing to a summer of service as they bike towards a brighter tomorrow.

What we do

Every year, young adults can participate in one of our Dream Journeys by pledging to raise at least $3,500 while committing to a summer-long trip, each of which is in support of a different charity based local to their area.

The riders themselves choose the organization as it aligns with their passions and spend no less than eight hours a month volunteering with them leading up to the start of their trip. The trip itself features service days as opportunities to volunteer at local organizations that share a similar mission to that of the financial beneficiary organization.

Testimonials

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