Print Materials Design

Posted by
J. Wesley S.

Chief Operating Officer

Posted Date
Jun 27, 2019
Virtual volunteer opportunity
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1 application submitted

Impact statement
This project will save us $3,002 , allowing us to enhance and increase the services provided and, in time, increase the revenue which is sorely needed.

Project Details

What We Need
  • Designs for a pre-determined number of marketing or communications materials (examples: one-pager/fact sheets, case studies, fundraising collateral, event invitations, annual reports, and pamphlets)
  • Templates with accurate, print-ready specifications
  • Note: This project does not include printing
Additional Details

Programs For Parents hosts a large number of events and activities, crossing over several different departments and teams. We are in need of a template that provides brand consistency for event invitations, pamphlets and possibly other marketing collateral.

What We Have In Place
  • We currently have a number of sample documents for review, which should make it easy for you to get started. We also have a central point of contact, and the ability to provide any other information you need.
How This Will Help

The Child Care Resource & Referral agency for Essex County, Programs For Parents is the largest and most innovative CCR&R in New Jersey. Working to ensure every child gets the best possible start in life, PFP communicates with three distinct audiences--parents seeking assistance with the cost of child care, child care providers and prospective providers. We wish to maintain a single brand identity that reflects our mission and values across all of our communications, irrespective of audience.

Project may require a short interview with the organization.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides the Professional with a budget for print materials, finalized copy, high-resolution logo and any visual branding guidelines to be utilized
  • Volunteer Manager also provides images for desired deliverables (if applicable), examples of existing marketing materials and links to online presence (website and social media)
  • Volunteer Manager shares brand messaging guidelines (if applicable)
Milestone 1: Preliminary Concepts
  • Professional and Volunteer Manager discuss how print materials will be utilized, target audience, and style preferences
  • Professional develops preliminary sketches, and garners feedback from Volunteer Manager
Milestone 2: Graphic Creation
  • Professional drafts print materials, and incorporates any feedback into final product
Milestone 3: Final Draft
  • Professional delivers final versions in desired electronic format
  • Professional provides guidance on printing specifications (colors, size, etc.)
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About The Org

Our Mission

Programs for Parents is a non-profit organization that works to ensure that children get the best possible start in life. It does so by supporting children, families and child care providers in Essex County through advocacy and action, providing education and referrals, sharing best practices and helping families access available financial resources.

What We Do

Programs for Parents (PFP) is a Child Care Resource and Referral agency that serves Essex County. While Essex is its primary hub, PFP provides services in six other northern counties as well through local partnerships. The agency is well known across the state as one that is innovative and visionary in its efforts to design, implement and sustain programs that support families, children, and the child care community. 2019 is a milestone year, as the agency is celebrating its 35th anniversary. There are six priorities that PFP will strategically focus on over the few years.
1) Enhance the agency's marketing and branding approach, utilizing social media and other platforms.
* PFP does a satisfactory job marketing through social media, google ads and website postings. The agency could benefit from having a systematic approach to the marketing that we do, creating a consistent brand look and measuring its effectiveness.
2) Engage and partner with the business sector to champion and support the greater early education/child care community.
* Early education is everybody's business. However, New Jersey lags behind other states where the business sector is championing the R.O.I. and the business benefits to ensuring high quality child care is available to the community and the business sector.
3) Educate and increase the number of early education professionals in the workforce.
* The early education workforce is stressed more now than ever before. Governor Murphy has allocated additional funds to support preschool expansion in a number of school districts across the state. In doing so, there aren't enough trained and skilled individuals to fill those positions. PfP is positioned to address this dilemma. Currently over 200 individuals receive nationally credentialed training through the agency.
4) Ensure that staff are highly qualified to serve by ensuring expert professional development that support best practices
* The agency seeks to position itself for greatness through a continuous quality improvement framework. There are limited funds to support on-going professional development, implement best practices, and engage high quality activities that support staff growth and development.
5) Establish a nationally recognized model for family engagement.
* PFP seeks to memorialize its role in establishing best practices that support family engagement in New Jersey and nationally.
6) Lead the New Jersey effort in developing a Shared Services statewide system for child care providers.
* PFP initiated the first shared services alliance in the state. National recognition and private support continues to support this project. PFP is strategically focused on growing this project, to serve as a clearinghouse or hub for additional counties and identifying sustainable funding.