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Facebook Ads Set Up

Help American Diabetes Association - Virginia promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
American Diabetes Association - Virginia
Chesapeake, VA, USA
American Diabetes Association - Virginia
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American Diabetes Association - Virginia
Chesapeake, VA, USA

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Digital advertising Digital marketing

Posted September 6th

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Facebook Ads Set Up

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional details

We would like to implement a facebook ad campaign to recruit mentors for our youth. We need to get the word out and feel facebook campaign could really help.

What we have in place
  • We currently have a dedicated staff person committed to the project, i stock, which should make it easy for you to get started. We also have i stock images and a facebook account to fundraise, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to provide other activities for the mentors and mentees and their families to empower the youth such as career fair, and college fair.

We have a waiting list of youth that want mentors, very vulnerable youth, who are involved in the juvenile justice system or have been chronically absent from school. We just need to get the work out to find volunteers to dedicate 4-8 hours a month to mentor our youth?

Project plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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