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Social Media Content Calendar

Help CASA for Children of Mercer & Burlington Counties get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
CASA for Children of Mercer & Burlington Counties
Trenton, NJ, USA
CASA for Children of Mercer & Burlington Counties
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CASA for Children of Mercer & Burlington Counties
Trenton, NJ, USA

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Cause
Youth development
Skills
Digital marketing Social media

Posted October 29th

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

Although we cannot use the actual children who are in our care, we do need to tell the story of the extraordinary work our volunteer advocates do on behalf children who have been removed from their homes because of abuse and neglect and entered into foster care. The advocate is the one consistent voice for the child, many now under the age of 5, because of the burgeoning opioid crisis, who have suffered from trauma. While seeking permanent housing, the advocates provides multiple sources of care

What we have in place
  • We have a development director and a staff person to assists. Logos, pictures and video.
How this will help
This project will save us $4,212 , allowing us to reach the public to support our efforts and learn about what we do and hopefully volunteer to become advocates or fund our work by giving generously and graciously with their dollars and cents and mor

We are always seeking committed people to become advocates and generous people to donate to support our advocacy.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

CASA for Children of Mercer & Burlington Counties
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Cause
Youth development
Posted by
Blanche B
Blanche B.

Development Director

Our mission

Our mission is to train and supervise community volunteers, appointed by the family court, to advocate for the best interests of foster children who have been removed from their homes due to abuse and/or neglect. The goal is to establish a safe, stable and permanent home for each child.

Testimonials

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