Search Engine Optimization Audit

Help Jewish Family & Children's Services assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Jewish Family & Children's Services
Princeton, NJ, USA
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Jewish Family & Children's Services
Princeton, NJ, USA

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Posted February 12th

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Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
What we have in place
  • We currently have staff focused on this project with history and details, which should make it easy for you to get started. We also have a goal for the end product, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to stock our new Mobile Food Pantry for a full week, providing groceries to over 100 families.

Our agency is know as the "best kept secret" in our area, a term we want to break through with improved SEO to have more traffic to our website. Our website should be designed for users to find us and get the information they need quickly and efficiently.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Jewish Family & Children's Services
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Posted by
Beth D.

Manager of Operations

Our mission

JFCS is a 501(c)(3) nonprofit community service agency that strengthens individuals and families by empowering people to care for themselves and others.

What we do

Jewish Family & Children's Service of Greater Mercer County (JFCS) is grounded in the ideals of help, hope and healing. JFCS adapts Jewish values to meet the needs of the broader community through comprehensive social services for people of all ages and backgrounds in the Greater Mercer region.
Through a wide range of high quality social services and programs, delivered by compassionate staff, our agency assists families with many of life's toughest challenges.
We help comfort and care for seniors to keep them safe in their homes as long as they wish to be there.
We inspire hope for a better tomorrow with counseling at our main office in Princeton, our satellite office in East Windsor (Hightstown), and through support groups held across the community.
We heal with a simple bag of groceries - whether chosen at our pantry, delivered to a senior's home OR distributed into the hands of those most in need from the JFCS Mobile Food Pantry.

Testimonials

Mike and I had great communication. He was available to talk through the project. Despite being across the country, I felt that he was available for questions and to provide guidance whenever needed.
Beth D.
Beth D.

Manager of Operations

Search Engine Optimization Audit Project

A pleasure working with a great organization. We are looking forward to helping them with their new website update in the near future.
Michael R.
Michael R.

Ciphers Digital Marketing