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Search Engine Keyword Research

Help Ocean Blue Project, Inc create a list of long- and short-tail keywords they should target in their SEO & SEM efforts.
Ocean Blue Project, Inc
Corvallis, OR, USA
Ocean Blue Project, Inc
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Ocean Blue Project, Inc
Corvallis, OR, USA

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Cause
Environment
Skills
Digital marketing Search engine marketing

Posted April 26th

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Search Engine Keyword Research

Project details

What we need
  • A list of possible keywords (up to 50) with estimates on monthly search volume and cost per click
  • Recommendations on the most impactful keywords to target for Organization’s goals
Additional details

We need a SEO and marketing rockstar to help develop Ocean Blue's online store, including head titles, product item titles and descriptions, and overall marketing plan utilizing SEO and key word research.

What we have in place
  • We currently have a brand guide withKey messaging, which should make it easy for you to get started. We also have an online store set up with most items listed, and the ability to provide any other information you need.
How this will help
This project will save us $2,752 , allowing us to Focus on making impact for our One World Ocean.

This project is essential for helping us reach our goals of raising funds for clean ocean projects.

Project plan

0
Prep: Review existing materials
  • Volunteer Manager and Professional discuss goals for keyword research and intended use
  • Volunteer Manager shares marketing & communications materials with Professional for context
  • (If available) Volunteer Manager shares credentials for Google Search Console, so Professional can assess current state of organic search
1
Milestone 1: Keyword list creation
  • Professional creates list of potential search keywords
  • Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for every keyword
  • Professional recommends top keywords to target based on goals that were discussed
  • Volunteer Manager provides feedback on the list and requests additions, which Professional incorporates
2
(Optional) Milestone 2: Keyword research training
  • Professional shows Volunteer Manager how to conduct keyword research using free online tools
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About the org

Ocean Blue Project, Inc
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Causes
Environment Animals Education
Posted by
Karisa A
Karisa A.

Director of Operations

Our mission

Ocean Blue Project is a grassroots environmental charitable organization with a Mission to protect the health of humans, our One World Ocean, beaches, and rivers through collaborative community driven plastic pollution relief, service learning projects, scientific research, and youth education.

What we do

Ocean Blue Project is an authentic grassroots nonprofit on a mission to clean the ocean. Our goal is to rehabilitate and conserve the world's waterways, which will allow for healthier human and wildlife communities. We dive into plastic recovery projects that protect people from cancers and disease and engage communities in pollution relief, river restoration, and youth education programs that encourage intentional stewardship of the earth and wildlife.

Testimonials

Read the Impact Story
Bruce is an expert in his field and any organization would be lucky to have his support. He is flexible, an excellent teacher, and overall enjoyable to work with.
Karisa A.
Karisa A.

Director of Operations

Search Engine Keyword Research Project

It was great working with Richard, happy to be an ongoing resource when needed.
Bruce J.
Bruce J.

SEO Strategist & Trainer