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Google Analytics Set Up & Training

Help EZ Ride track activity on their website to get a clear sense of how visitors access and learn about their products and services.
EZ Ride
Wood Ridge, NJ, USA
EZ Ride
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EZ Ride
Wood Ridge, NJ, USA

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Cause
Community & economic development
Skills
Data analysis Digital marketing Information technology

Posted June 23rd

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Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What we have in place
  • We currently have updated lots of content on our website, which should make it easy for you to get started. We also have our website in Word Press, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to track visitors to our website and identify needed services.

We offer variety of transportation services to employers, individuals, schools, municipalities, seniors and people with disabilities and want to track visitors to our pages and identify which programs are successful.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

EZ Ride
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Causes
Community & economic development Health & nutrition Human services
Posted by
KS
Kinga S.

Deputy Director, Marketing & Sales

Our mission

Implement transportation programs and services that enhance the quality of life, regional mobility and economic opportunity for people while reducing traffic congestion and improving air quality.

What we do

Shuttles to get people from public transit to work
Cars/Vanpools for the differently abled
Safe Routes School programs
Healthy Communities - food access
Walkability audits to change streets/environment

Testimonials

Read the Impact Story
Enjoyed speaking with Rajeev. He was very helpful explaining all the aspects of google analytics and how effectively to use their data.
Kinga S.

Deputy Director, Marketing & Sales

Google Analytics Set Up & Training Project

(No testimonial has been submitted by RAJEEV)