Website Audit

Help Princeton Pro Musica assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Princeton Pro Musica
Princeton, NJ, USA
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Princeton Pro Musica
Princeton, NJ, USA

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Posted June 25th

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Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional details

New content includes information about changes to activities due to the COVID-19 pandemic.

What we have in place
  • We currently have a clear idea of our target audience, which should make it easy for you to get started. We also have a statement about changes to our activities due to COVID-19, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to maintain our online presence, including keeping the interest and support of our patrons as we revise our schedule due to the COVID-19 pandemic.

Princeton Pro Musica is a 100-voice chorus of exceptional singers committed to the highest quality of performance in the choral arts in New Jersey. Our website is our link to patrons and supporters. During the COVID-19 hiatus in which we are not performing, we need to maintain the interest and financial support of our patrons. When we return to performing, a robust website will support us in quickly resuming our full-time activities.

Project plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About the org

Princeton Pro Musica
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Posted by
Richard F.

Board Vice President

Our mission

Princeton Pro Musica exists to perform choral masterworks and other works of the choral literature with energy, passion, and uncompromising artistic excellence. We believe in the power of choral music to uplift and transform current and future audiences, performers, and communities.

Testimonials

Shane brought a great deal of UX expertise and patience to our webaudit. He was very helpful with planning the scope of the project, and he presented a lot of good questions to help us focus our work and set expectations. Shane was open to meeting each week, and we had productive phone calls. At the end of the project he presented a number of audit documents to us, including two powerpoint slide decks summarizing the methodology and analysis, and a competitive analysis from organizations similar to Princeton Pro Musica. Shane also agreed to present his findings to the PPM board, after stakeholders have some time to review the audit. Overall, Shane was very professional and personable. I think PPM was very lucky to get Shane as our website auditor, and it was a pleasure to work with him.
Richard F.
Richard F.

Board Vice President

Website Audit Project

It has been an absolute pleasure working on the PPM's website audit. Richard provided me with concrete expectations, valuable background as well as answers to any questions I had throughout the process. A fantastic experience!
Shane W.
Shane W.

Volunteer