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Google Analytics Set Up & Training

Help The Green Consumer Project track activity on their website to get a clear sense of how visitors access and learn about their products and services.
The Green Consumer Project
Watchung, NJ, USA
The Green Consumer Project
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The Green Consumer Project
Watchung, NJ, USA

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Cause
Environment
Skills
Data analysis Digital marketing Information technology

Posted February 16th

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Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

Our website is on Wordpress, so I will need someone who is familiar with how to connect Google Analytics to my website (through MonsterInsights or something else)

What we have in place
  • We currently have downloaded the MonsterInsights plugin, which should make it easy for you to get started. We also have connected MonsterInsights to a Google Analytics account, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to continue hosting panels to promote activism and educate about fast fashion and climate change, launch our ambassadors program, connect with brands, develop a mobile app, launch Earth Day merchandise

We are still a very new organization and haven't gained much recognition yet. It's important for us to know where our users are coming from and who they are so we can understand what advertising is working and which areas we may need to focus more of our efforts. We want to ensure we're targeting the right audiences.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

The Green Consumer Project
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Causes
Environment Education
Posted by
Kayla S
Kayla S.

Co-Director of Website Development

Our mission

To streamline consumer access to environmentally friendly brands.

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