Market Analysis

Help FunkEntelechy Inc. gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
FunkEntelechy Inc.
Plainfield, NJ, USA
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FunkEntelechy Inc.
Plainfield, NJ, USA

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Education

Posted February 17th

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Project Details

What We Need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional Details

FunkEntelechy Inc. is a new non-profit organization. Our mission is to change the way Black history is taught in the U.S. To help achieve our mission, we have established a partnership with the Museum Of UnCut Funk, an online museum that celebrates 1970's Black history and culture. As we are new in the non-profit space, we will benefit from an outside analysis of market that we are now competing in.

What We Have In Place
  • As a new non-profit we do not have any market analysis information. That is why we are looking for help.
How This Will Help
This project will save us $10,948 , allowing us to develop a more effective business, fundraising and programming plan.

As a new non-profit, market analysis is an area where we definitely need help. Specifically, we need help defining the market and identifying potential partners and the competition. Once we gain this intelligence we will become a much smarter organization.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About The Org

FunkEntelechy Inc.
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Our Mission

FunkEntelechy Inc. is a new non-profit organization. Our mission is to change the way Black history is taught in the U.S. To help achieve our mission, we have established a partnership with the Museum Of UnCut Funk, an online museum that celebrates 1970's Black history and culture.

We will support our mission by creating and executing educational programming that teaches children and adults about unknown aspects of Black history, based upon the Museum Of UnCut Funk collection and exhibitions.