Membership Strategy
Membership Strategy
Project details
What we need
- A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details
We are a membership organization that has been growing membership through a Cultural Asset Map Project in Southern New Jersey. Free basic memberships have been given to participants to help remove obstacles for smaller or under-resourced groups and artists to being a part of the SJCA community. This is a new program. We do have paid membership options and can not eliminate the paid membership model at this time. We need to explore ways to expand our paid membership program & keep our free plans.
What we have in place
- We currently have established membership, CRM, and some membership materials, which should make it easy for you to get started. We also have lots of member data, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to channel resources directly into connecting and supporting the cultural community in South Jersey.
Our members are our biggest asset. SJCA is a community built on collaboration, reciprocal communication, and social learning. Membership is a priority. With so many new members via the cultural asset map, we need to find ways to help them see value in their membership, engage with the community, and give back to help subsidize other emerging groups & artists that can not yet afford paid professional memberships. We also need to continue to grow new audiences including patrons & creative business
Project plan
Our mission
SJCA's mission is to strengthen South Jersey's cultural community by connecting them to information, resources, and each other. SJCA envisions a region where individuals of all ages and backgrounds are engaged and enriched through arts, history, and culture, and where communities prosper through a creative economy.
What we do
SJCA extends membership benefits to all arts, culture, history, cultural community groups, and independent artists in each of the state's southern eight counties (Atlantic, Burlington, Camden, Cape May, Cumberland, Gloucester, Ocean, and Salem). We are striving to represent the full spectrum of arts, culture, and history in our region and work towards a more equitable and inclusive South Jersey cultural community.