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This project was completed on Oct 26, 2016
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Matched with Ansley A.
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See the Impact story
Brand Messaging call
Middlesex County Recreation Council Kiddie Keep Well Camp
Middlesex County Recreation Council Kiddie Keep Well Camp
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17
Brand Messaging Call
Call details
What we'd like to talk about
We have been providing unique services for over 90 years, but are looking to improve our messaging.
Additional context
We have a mission, objectives, and language that we have used throughout the years to communicate our program. Before we start any other projects for the upcoming year (i.e. improving our web presence, fundraising) we want to ensure our message is clear.
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Posted by
Jeanne P.
Director of Development
Our mission
Middlesex County Recreation Council is a private, non-profit, 501 (c)(3) organization that provides a residential camping experience for underprivileged and/or health impaired children and seniors from Middlesex County, New Jersey. Our mission is to develop and nurture responsible social expression, self-esteem, physical health, mental well-being and other sustainable life skills through a holistic approach and diverse programming. We strive to offer this opportunity to at-risk populations who
What we do
Our camp program is called the Kiddie Keep Well Camp or KKWC. We serve children between the ages of seven and fifteen from low-income families, who often have limited access to health care, preventative education and recreational activities that promote a healthy lifestyle. The seniors who participate in the camp’s program often come from vulnerable situations, often with lack of direct support.
The programming combines educational, recreational, and health-focused activities to implement its comprehensive program. KKWC offers traditional camp activities such as swimming, arts and crafts, sports, nature, campfires, dance and drama. In addition to a large number of corporate volunteers who assist us in getting the camp ready each summer through camp maintenance and housekeeping, KKWC has many great community partners. Through in-kind services donated by our longstanding partners, each camper receives a medical and dental exam. In addition, the campers are offered a nutrition and dental hygiene education during each camp session. If additional work is needed, free dental exams are available for those campers that require it.
In addition to these health-beneficial activities, the social worker on staff provides individual and group workshops to address interpersonal and intrapersonal issues with the campers. Some of these character-building workshops include anger-management, self-esteem, internet awareness, bullying and other character-building skills. At KKWC, camp is a positive and enriching experience where all participants benefit physically, emotionally, and mentally through active participation in the camp’s programming.
Testimonials
Ansley provided us with a lot of feedback and information regarding our current marketing tools. He offered to review any materials prior to the call, which was very helpful. He also gave us new resources to look into to improve our marketing efforts.
Michelle was very interested in improving marketing efforts for her camp. She was open to new ideas and had a good understanding of how she wanted to bring the marketing to life. I would definitely work with her again.