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This project was completed on Oct 19, 2017
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Matched with Derek R.
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See the Impact story
Marketing Strategy
Princeton Education Foundation
Princeton Education Foundation
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Marketing Strategy
Project details
What we need
- A written summary of the Organization's marketing goals and target audiences
- A list of key marketing channels that will yield the highest return on investment, with rationale
- Specific tactics the Organization can use to leverage the identified marketing channels
- Messaging guidelines for the channels identified, including specific key messages (if needed)
- A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
- We currently have brand messaging, which should make it easy for you to get started. We also have marketing materials, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to put more learning initiatives into the classroom.
The Princeton Education Foundation exists to support students in the Princeton Public Schools by ensuring they have access to exceptional facilities and a model curriculum. PEF has been able to give students access to innovative programs, new technology, and facilities upgrades that are not funded within the school district's limited budget. Currently, the NJ state legislature caps annual school budget increases at 2%. The budget must still cover state and federal mandated programs, and increases in energy and insurance costs that exceed the 2% cap. It is very difficult to add new programs and upgrade classroom technology in this environment.
Project plan
Our mission
The Princeton Education Foundation was founded in 1995 to support educational excellence in the Princeton Public Schools. Since its inception, the Foundation has donated almost $2 million to the public schools in Princeton, NJ.
Serving as a bridge between our community and the schools, the Princeton Education Foundation encourages private philanthropy to enhance public education for students at all levels.
What we do
The Princeton Education Foundation exists to support the students in the Princeton Public Schools by ensuring they have access to exceptional facilities and a model curriculum. Princeton has long enjoyed a reputation for high quality education and PEF aims to continue to play a role in distinguishing our schools as the top performing in the state and nation. Our vision is to enhance student learning and arm our students with the tools and self-confidence to reach their dreams.
The Princeton Education Foundation empowers our students by fueling innovative programming that allows students to become confident leaders whose futures know no bounds.
The Princeton Education Foundation has been able to give students access to innovative programs, new technology, and facilities upgrades that are not funded within the school district’s limited budget.
The PEF Teacher Grant and District Grant programs serve as a catalyst to support and enhance school improvement programs that heighten learning opportunities for students in the Princeton Public Schools.
Testimonials
Derek was very professional and gave much thought and time to our project. Derek highlighted some areas our foundation needs to focus on for a greater impact. I would recommend Derek to others.
(No testimonial has been submitted by Derek)