Back to all projects

Market Analysis

Help The Media Consortium gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
The Media Consortium
San Francisco, CA, USA
The Media Consortium
Unfollow
Log in to follow
The Media Consortium
San Francisco, CA, USA

0

Live Projects

2

Matched Projects
0 Followers
Cause
Arts & culture
Skills
Research Strategy consulting

Posted April 3rd

Share this project:
Market Analysis

Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
What we have in place
How this will help
This project will save us $10,948 , allowing us to

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
Show more

About the org

The Media Consortium
Unfollow
Cause
Arts & culture
Posted by
JK
Jo Ellen K.

Executive Director

Our mission

The Media Consortium is a network of independent news organizations. Our mission is to support and grow the independent news sector.

What we do

The Media Consortium supports our members by offering:
*an annual meeting where members can network and learn from each other and invited speakers
*Innovation and Incubation labs that provide hands-on learning around new technology and business practices
*cross-promotion via social media feeds and a social media listserv

The Media Consortium grows the impact of our members by:
*organizing editorial collaborations around topics that have been underrepported in corporate media (for example, media policy, reproductive justice, extreme energy)
*educating reporters in underreported policy areas via regular briefings
*creating links between our members and members of other organizations in the independent media sector

Testimonials

Read the Impact Story
Justin was amazing--he taught me how to do a market analysis and helped me through the process of evaluating a project. We've stayed in touch since. I would recommend him highly!
Jo Ellen K.

Executive Director

Market Analysis Project

(No testimonial has been submitted by Justin)