Membership Strategy
Membership Strategy
Project details
What we need
- A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details
We need strategies for continuing to engaged trainees of our program after they've finished it - how do we keep track of how they have used our training and become citizen leaders in the long term?
What we have in place
- We have a self-paced, auto-graded online course with all of our materials, which we offer on our website and provide to community colleges as a continuing education course. We use Salesforce as a CRM. We have a handbook and existing engagement plan for our working groups in NJ, so we need help scaling this up for our national expansion.
How this will help
This project will save us $5,848 , allowing us to continue providing free books and free professional development to our community college partners.
This project will help us to build community among the empowered Citizen Leaders we train, and provide access to continuing support as they take on powerful roles in their communities. We will see the results of our training, and we'll be better able to report those results to our funders.
Project plan
Our mission
The Citizens Campaign is dedicated to repairing our democracy from the bottom up by training citizens in no blame problem-solving. Together, these citizen leaders will be a new force empowered to change the political climate and increase our capacity to meet the nation's challenges.
What we do
Imagine a local government meeting: a student from your college or a continuing ed learner from the community you serve stands up to speak. They outline a problem affecting the community and thank the officials for their efforts thus far to address it, and they lay out a plan for further improvement. They explain that the solution they propose is already succeeding in other cities, and it won't cost the city anything - in fact, it can save them money, and the benefits will be felt by the greater community. The government officials are grateful to have a citizen leader serving alongside them and offering an evidence-based, cost-effective solution with a No-Blame approach.
We are offering our teaching tools to community colleges for free, to train students and community members in the knowledge and skills they need to make this scene a reality. Their leadership will lay the foundation for a "National Citizen Leadership Service."